The Novera Trends

The Novera Trend, also known as TNT, was born out of a desire to merge fashion, personality, and thoughtful gifting into one brand experience.

The challenge

When Oluwafisayo Hannah Oyetubo approached Ideation360° for a premium logo design, she already had a strong idea of what the brand stood for: style, impact, and luxury.

TNT is more than just a fashion outlet. It’s a curated lifestyle experience tailored for two types of people; the bold dressers who make fashion statements and the thoughtful givers who use surprises to speak louder than words.

With a product range that includes trendy unisex wear and carefully crafted surprise packages, the brand caters to both self-expression and intentionality.

Objective

For the logo design, Hannah envisioned something that immediately communicates elegance and prestige. She requested a crown element which is a symbol of luxury, leadership, and confidence, to be paired with a rich black and gold palette that reinforces the brand’s high-end feel.

During our discovery call, it was clear she wanted her brand to leave a lasting impression.

The logo needed to be more than decorative; it needed to tell a story of power, presence, and thoughtfulness in every visual detail.