Billionaire Baby

The challenge

When The Billionaire Baby approached us,  she needed a minimal but luxurious identity that matched her brand name. One that could live rent-free in the minds of people and attract Kings to her.

Objective

To design a logo identity that reflects The Billionaire Baby’s personality. This involved creating a logo, selecting a fitting color palette, and choosing typography that would align with the brand’s message, ensuring that all design elements worked together to present a recognizable identity.

The strategy

At the start, we worked on understanding how to balance the brand’s creativity with clarity. How could we craft something unique, yet simple? 

It was important to ensure that every design decision aligned with The Billionaire Baby’s’ mission and vision.

We tried out multiple design concepts, each rooted in storytelling. 

From the start till the end, they were highly intentional about what I had envisioned, as they were all out to turn my idea into a masterpiece, in which they did! They made me a Logo that would stand the test of time.

Temiloluwa Folahanmi

Temiloluwa Folahanmi

Creative Director

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