Dailux
- Pixellens360°
- Full Brand Identity
- April 5, 2025
Dailux is a brand that offers curated timepieces that turn passing moments into personal statements of taste and timeless style.
The challenge
Dailux wanted a refined and cohesive brand identity that would reflect their vision of offering curated timepieces as statements of taste and personal style.
They needed to build trust, appeal to a fashion-conscious audience, and stand out in a market filled with generic and price driven watch retailers.
Objective
During a strategy session with the founder, we uncovered the essence of Dailux timelessness, taste, and elegance.
We designed a modern combination mark logo, developed a stylish and exclusive brand voice, and created a full visual identity system including typography, color palettes, and layout guides.
Result
Dailux emerged with a confident, luxurious, and consistent brand presence.
The logo and type system positioned them as both premium and approachable.
The brand voice communicated trust and style, while the visual assets reinforced credibility across digital and print platforms.
With a complete identity system in place, they were equipped to make a lasting impression and grow confidently in the luxury retail space.
Logo Ideation
LogoMark
WordMark Style 1
WordMark Style 2
WordMark Style 3
Overview
Style Guide
Mockups
Testimonial
The brand identity package was all I wanted and more, I was especially happy with the logo and the mockup designs, the guide provided also helps me to maintain the brands identity in every marketing of the brand.
the delivery method used by Ideation 360⁰ is also an important mention, they've ensured I don't lose access to my files. All in all, I am glad I made my brand identity with the help of Ideation 360⁰
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